Our awesome makeup artist Shakinah recently wrote an essay on MAC's Viva Glam lipstick and marketing campaign, and after reading it I am very excited to share it with our readers. So, for today's post, take a break from the plentiful MAC launches and learn about a great beauty product that also benefits a worthy cause. Please e-mail Shakinah,shakinah.reanamation@gmail.com, for references or inquiries.
Viva Glam is a name known throughout the entertainment industry for two reasons: it is a fantastic product line and it supports a fantastic cause. In 1985 former makeup artists Frank Toskan and Frank Angelo founded MAC, the company which made a “glamorous outspoken red” lipstick titled Viva Glam. After being professional and personally touched by the AIDS epidemic in 1994, the founders created the MAC AIDS fund, and decided that 100% of the SELLING PRICE from their Viva Glam products would go toward global advocacy, research, education, and treatment for those who support and people living with HIV/AIDS. This differs from other charity products in that the $14 selling price of the lipstick is donated to the cause, rather than just the profits. For this reason, MAC is the third largest corporation globally recognized as a leader in HIV/AIDS contributions, topping $120 million to date.
The acquired immunodeficiency syndrome (AIDS) epidemic has had a substantial impact on the health and economy of many nations and since the first diagnosed cases in 1981, men, women, and children have been infected and killed by the millions. Tosken and Angelo created a product that is not only creative and influential, but an organization that makes a difference in the lives of millions around the globe. There are many companies that donate to worthy charities, but very few of them develop a product that gives 100% of that product’s sales to those charities. As the need for financial resources increases, Viva Glam has what it takes to make sure that the MAC AIDS Fund can continue to be a leader in supporting that need. For $14 a tube, Viva Glam is making a difference- one tube at a time. Viva Glam started with one "outspoken" red shade, but now comes in seven beautiful shades that are suitable for all ethnicities and skintones. Viva Glam shades are also available in 3 lipglasses, also $14 each. Visit www.macaidsfund.org to learn more and make sure to pick up the products on your next visit to your favorite MAC location!
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